About Me

How a French guy in Berlin went from corporate debt prevention to building automations for small businesses

I'm Alex, a French guy based in Berlin who builds automations for small businesses.

I spent my first years of professional life managing debt prevention operations at a corporate job. Day-to-day tasks were just endlessly repetitive, preventing me from fully focusing on new and interesting projects. Data reports, CRM updates, lead distribution, commission calculations. Same tasks, different week. And on top of that, the technical teams were always drowned in more important issues and automating part of my work was obviously not a priority.

I then decided to take matters into my own hands and started playing around with automations just to get through the day faster. Built a scraper here, a script there, and all of a sudden:

12 hours per week of free time gained

Fewer errors, less energy wasted on mindless repetition, and actual time to focus on work that mattered. This wasn't just about making my job easier, it was actually fun to cut out the manual work.

Every small business has these same pain points: manual processes that eat time and create mistakes. They just don't realize how much could be automated. So I started building for others. Real estate agencies, small teams, founders who know they're wasting time but don't know how to fix it.

My background in operations means I don't just build what you ask for, I help you figure out what problems are actually worth solving. If you're stuck doing the same manual tasks every week and want to free up some time for you and your team, let's talk!

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